Don’t let an unprofessional and unstructured website hurt your online brand! Your professionally designed, interactive and customised website along with social media strategy are crucial for your virtual brand. A powerful example is Coca-Cola that distinguishes itself from other generic ones. Apple, Google and McDonald’s are other examples that showcase their power through their brand. So why should you invest in your online brand?
1. Get recognised
An authoritative showcase of your talents, achievements, products and services will get you noticed. Your audience will envision you, imagine you and want to connect with you. Therefore, when people search for you or your website on Google, your online brand will help you achieve this consumer confidence. Hence, a powerful online brand will empower your business as an industry leader. This recognition as a ‘business leader’ is crucial to your success.
2. Increase a loyal customer base
Deckers and Lacy note that your brand should create the appropriate emotional response when people see you online or meet you in person. For example, if you are a stand-up comic, your brand image is ‘funny’. Your website and social media should reflect that when you post your jokes or event videos. You will appeal to your audience and develop a relationship with them. If you are able to highlight this emotional response, your fiercely loyal customer base will prefer you over others in the competitive market space.
3. Increase your visibility. Increase traffic to your website. Increase sales.
The Internet is notorious for things going viral. Therefore, your online brand can expand your horizon and reach out to a global audience. Use quality content on your website and social media to increase your viewership. Your increased visibility will help you establish powerful new business relationships with all who want to access your company. Increasing sales and revenue are mere side effects!
BE (Hons, USYD)
Sona is a brand strategist who enjoys educating businesses on their digital brand and strategy. She writes educational contents on digital marketing and online presence strategy at Leaders’ Partner.